Mamta Abhiyan was started in M.P. on-
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Mamta Abhiyan was started on 26th June,
2016 in Bhopal. This program has been started under the
joint aegis of National Health Mission UNICEF and
Madhya Pradesh Government to decrease maternal
mortality rate, infant mortality rate and total fertility rate.
Brand ambassador – Madhuri Dixit
First phase from 11 th April, 2013
Second Phase from 26th June, 2014